验车和提车不是一天吗:博客将如何助力职场

想想建一个博客，它将怎样回报于你的职业呢？

博客可以提升你的职业素养，扩展你的人脉，还会给你潜在的雇主留下印象。但这不是对每个人都行得通的，在你发布你的网站之前你应该小心推进这项工作。

Done well, blogging can be a boon to your career. It can help you build your reputation, increase your expertise, assist you in keeping up with what’s going on in your industry, and give you a place to showcase your knowledge. And if you’re blogging about your field, you’ll build credibility as someone who, at a minimum, has an intense interest in and passion for the field.

做得好，博客可以促进你的事业。它可以帮助你建立声誉，增进你的专业，帮助你持续跟进你的产业动态，并且给你展示知识的舞台。并且如果你的博客内容是关于你所在领域的，你将培养你的可信度，至少，保持在这个领域的浓厚的兴趣和热情。

Blogging can also make you part of a fairly select community of colleagues—people who will trade ideas with you, help you network, and serve as a sounding board.

博客可以帮助你成为同事中的某个小圈子的一员——这些人会追踪你的想法，帮助你社交，并且是个活广告牌。

But before you jump into blogging, ask yourself these questions first:

但是在你跳入博客事业前，先问问你自己这些问题：

    How’s your writing? You don’t have to be Hemingway, but you have to be able to express ideas clearly.

-你的写作如何？你并不须要成为海明威，但你必须有能力清晰地表达想法。

    Do you like to write? Will blogging be fun for you, or a chore you don’t look forward to?

-你喜欢写作吗？写博客对你而言是有趣的还是一项你并不期待的事物？

    Are you willing and able to post at least once or twice a week, at a minimum?

-你是否愿意并且能够至少每星期更新一次或两次？

    Can you picture yourself doing this for at least a year or more? Blogs aren’t short-term projects.

-你能想象你在这件事上能坚持一年或者更久吗？博客可不是一项短期项目。

    Will you stay motivated and keep going if you don’t build an audience right away?

-你能保持动力，并且即使是你没有很快地建立读者群也依然继续写下去吗？

    Do you have at least a little technical knowledge (or a comfort level with learning)?

-你是否至少掌握一点点的技术知识（或者有一定的基础去学习）？

If you answer yes to all of these questions, you’re a good candidate for starting a blog. If you answered no to any of them, you might think of other ways to accomplish the same results. For instance, perhaps you can become a regular commenter on other industry blogs, or contribute the occasional guest post to an existing one, rather than taking on all the work of running your own.

如果你对所有这些问题的回答都是肯定的，你就为开一个博客准备好了。如果你对其中任何一个回答了“不”，你也许要想想其他方式来实现同样的结果。比如，也许你可以成为一个对其他产业的博客的定期评论员，或者把一些偶尔访客投稿投给现有的一个，而不是把所有的工作都用于运作你自己的博客上。

If you do decide to launch a blog, here are four ways to make your blog a boon for your career, rather than a hindrance.

如果你确实决定要开博了，以下是四个能够对你事业有贡献的方法，而不是阻碍。

1. Use your real name. Some people blog anonymously, but if you want your blog to play a role in your career or job search, then you’ll need to get the credit for what you’re doing! So you want to have your name attached to your work.

1。用真名。有些人匿名博客，但如果你想让你的博客在你的事业或求职中有作用，那么你就需要为你所做的进行认证。这样你想要把你的名字和你的工作联系起来。

2. Remember that you’re using your own name and watch what you say. You must be willing to stand behind everything you write. Ask yourself how a potential hiring manager would judge your blog … or how your current employer would feel if something you wrote ended up in a major newspaper with your name attached to it.

2.记住你是在用你自己的名字在说话，所以说话要谨慎。你一定要支持自己写的东西。问问自己一个潜在的招聘经理将如何评价你的博客……或者你现在的雇主在一个主流媒体上看到你的名字的文章后会做何感想。

3. Post regularly. In order to attract returning readers, you’ll need to post a minimum of once or twice a week, and more is better, as long as you’re posting quality items.

3.有规律地更新。为了吸引回头客，你每周最少要更新一到两次。只要你更新的内容有质量，那么多多益善。

4. Observe the cardinal rule of blogging: Be interesting! If what you’re writing is interesting, useful, or entertaining (or, best of all, all three), readers will find you. If it’s not, it doesn’t matter how much work you put into your blog—your readers will drift away.

4.遵守博客的规则：要有趣！如果你的内容是有趣的、实用的或者够娱乐（或者，最好，三者兼具），读者们会自己找上门的。如果它不是，无论你对你的博客投入多少都不管用——你的读者会流失的。

While blogging isn’t for everyone, if you put in the time to do it right, it can be an immensely useful tool to build your career and reputation.

虽然博客并不适合每一个人，但如果你花了时间，并且做得对，它可以成为你的职业和声誉的极有用的工具。