14 things you can learn from the Google story

1. Connections - human, computer, biology - are everything. Life = networks.
2. Never compromise your ideals because someone said it’s impossible, stupid, or a waste of time.
3. Do focus on changing the world, don’t focus on the money. If you provide value, the money will come.
4. Have a healthy disregard for the impossible. If someone hasn’t done it yet, that doesn’t mean it’s impossible.
5. Money is a problem, not a solution. Money cannot solve your problems, but your solutions can solve the money problem.
6. Value creativity, not money. View creativity as your company’s true bottom-line, or your company will stop growing and die.
7. Go against the grain. Don’t believe in other people’s visions for you, believe in your own.
8. Speed is more important than looking good. A shiny, beautiful car isn’t impressive when it gets overtaken by an old jalopy; the same applies to software.
9. Organic growth is best. Only grow as fast as you need to, don’t waste money on advertising a product you won’t want your mom to use.
10. Focus on users above all else, e.g. don’t do something that might annoy your users just to make more money, they won’t forget.
11. Never betray users’ trust, or anyone else’s.
12. Spend 20% of your time on blue-sky ideas without worrying about how they will make a profit. If it might change the world for the better, it needs to be done, even if it can’t make money.
13. Don’t make enemies of your competitors to stay driven. Be driven by your own values and mission.
14. Beat your own path through the wilderness。      

  “从Google的故事中学到的14件事情”-来自digitalsamurai

1. 人、电脑、自然界之间的联系就是一切。生活=网络。
2. 永远不要因为别人认为不可能、愚蠢或者浪费时间就放弃你的想法。
3. 关注变化的世界，而不是钱。如果你能创造价值，金钱会随之而来。
4. 不要轻易得出“不可能”的结论。没有发生过的事情不代表不可能。
5. 钱是你要解决的问题，不是解决问题的方案。钱不能帮你解决问题，你却可以提出解决资金问题的解决方案。
6. 重视创新而不是金钱。视创新为你公司的底线，否则就等死吧。
7. 特立独行。不要盲从于他人的观点，相信自己。
8. 速度比外表更重要。
9. 保持自然增长最合适，不要拔苗助长。
10. 用户高于一切。不要因为钱做惹恼用户的事情，他们会记仇的。
11. 永远不要背叛用户以及其它任何人的信任
12. 花20%的时间在新点子上，不要考虑能不能给你带来利润。如果它能让世界变得更好，就去做，无论能不能挣钱。
13. 不要被你的竞争者牵着鼻子跑。看清你自己的价值和方向。
14. 在没人走过的地方自己踏出一条路来。