六天六夜 百度影音:Can not ignore the effectiveness of marketing

来源：百度文库 编辑：偶看新闻 时间：2024/04/28 22:10:10

                                                 Can not ignore the effectiveness of marketing


With the above;

      There are many companies engaged in marketing, when the emphasis blindly "Pareto Law." If the marginal benefit analysis, it is likely will find that these are just a vague estimate.

      Enterprises in developing marketing programs, the first thing to consider is how the limited resources of the enterprise into the largest output. To achieve this, the marginal benefit analysis can not be separated.

The so-called marginal benefit,

    Is to add costs and create benefits. From an economic perspective, to maximize their ROI, we must make every penny of the investment is to create the best results. The reason is simple, if you have a better return on investment, we would not need to spend money on that place now. The choice of giving up the possible loss of the benefit is the opportunity cost. Therefore, the critical point to obtain the best benefit is that the additional costs and increased revenue are equal. Of course, there is the cost of including the opportunity cost. In other words, only to do no better choice is the best choice. Such as a pharmaceutical sales are now in a place is 300 million boxes, the total cost of sales is 100 million, if sales increased to 3.01 million boxes, cost of sales will be increased to 1.008 million yuan, an increase of 08,000 yuan to create a new 1 million boxes sold, assuming that gross margins are 1 per pack, the new profit is 02,000 yuan, is a positive number, it seems you can continue to increase investment. But if we bring 08,000 yuan invested in other places can create 2 million in revenue, the former is the kind of input method is not the best thing; only when we invested in this 08,000 yuan can only be created anywhere the same benefits even smaller when the operator can make the right choice.

     Marketing means a lot, a variety of TV commercials, newspaper ads, outdoor advertising, mail advertising products, gifts, rebates, staff promotions, phone promotions, discounts, academic seminars, experience activities. Marketing is also different markets, such as hospitals, pharmacies, supermarkets, and the third terminal, A, the B land. Suppose we maintain the existing marketing activities to other aspects of exactly the same, only change one item, such as in medical journals will be put before the investment advertisement to be delivered "economic medicine", we may discover, is relative to the cost of beginning, the fundamental effect of a small amount of advertising can not, and as the rise in advertising volume, the effect is gradually emerging, to a certain degree and then began a sharp decline. That is, certain preconditions in other areas, this advertising into the marginal benefits and costs are not proportional relationship, but a curve, in theory, there is an optimum point. As students improve their scores, from 60 to 80 minutes and from 95 to 100 points as the efforts will not. And so on, in the market environment, output (target) and the premise of certain elements, the elements of marketing should have a marginal benefit and cost of the optimal point. Therefore, in order to achieve the best marketing results, companies should use different combinations of marketing tools, like the students to get the best grades, they should be balanced distribution of their time the same.

     Marginal benefit analysis tells us that when the time changes in market factors, business factors should be cheaper and more choices. For example the price of a professional newspaper ads down, and we can select the newspaper to advertise more, of course, provided that no change in newspaper advertising effect. So, marketing requires us to discover as much as possible those who do not pay attention to the marketing man and markets.

     To forget the past and focus on the future. If the old thinking about the milk spilled to the ground, it will interfere with your future development. Although a hospital in the past you spent a lot of energy and money, but if we continue to invest to maintain and obligations, not as another way to let go immediately re-select

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