lie to me第二季高清:2011追踪刷卡投放在线广告
来源:百度文库 编辑:偶看新闻 时间:2024/05/11 19:12:08
Credit cards target ads
追踪刷卡投放在线广告
The 2 largest credit-card networks, Visa Inc and MasterCard Inc, are pushing into a new business: using what they know about people’s credit-card purchases for targeting them with ads online, the Wall Street Journal reported. It’s an effort by the 2 companies to profit by selling access to the insights they gather about people from every credit-card transaction. According to ad executives briefed on some of the ideas, for instance, a weight-loss ad could be sent to a person who just swiped their card at a fast-food chain – and they could then track whether that person bought the advertised products.
据《华尔街日报》报道,全球最大的两家信用卡公司维萨和万事达正在向一项新业务挺进:通过它们对消费者刷卡购物行为的了解,向这些消费者定向投放在线广告。两家公司实际上是希望通过每笔刷卡信息,深入地了解消费者,再通过出售这些信息挣钱。对该项目理念有所了解的广告业高管称,举例来说,如果一个人刚刚在快餐店刷了卡,我们就会向他发一条减肥方面的广告,然后对这个人是否购买了广告产品进行跟踪。
追踪刷卡投放在线广告
The 2 largest credit-card networks, Visa Inc and MasterCard Inc, are pushing into a new business: using what they know about people’s credit-card purchases for targeting them with ads online, the Wall Street Journal reported. It’s an effort by the 2 companies to profit by selling access to the insights they gather about people from every credit-card transaction. According to ad executives briefed on some of the ideas, for instance, a weight-loss ad could be sent to a person who just swiped their card at a fast-food chain – and they could then track whether that person bought the advertised products.
据《华尔街日报》报道,全球最大的两家信用卡公司维萨和万事达正在向一项新业务挺进:通过它们对消费者刷卡购物行为的了解,向这些消费者定向投放在线广告。两家公司实际上是希望通过每笔刷卡信息,深入地了解消费者,再通过出售这些信息挣钱。对该项目理念有所了解的广告业高管称,举例来说,如果一个人刚刚在快餐店刷了卡,我们就会向他发一条减肥方面的广告,然后对这个人是否购买了广告产品进行跟踪。
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