在线 色情 视频网站:Marketing to promote the rich

With the above;


Recent marketing research techniques to the rich, they are full of these "highlights the value" and "quality concerns" technique, in other words, these are obvious things to say and did not say the same! However, Bill? Portman (Bill Bartmann) shows a more practical list: "Marketing to the wealthy while the five **" (5 Rules for Pitching the Very Rich).

    
In fact, there is only one rule, and it may be the most important point, at least from my personal experience appears to be the case. These rules when dealing with the wealthy and the very useful, whether you want to sell them something, or are they for lunch and conversation or interview.

Portman behind the five rules are added comments:

Rule One: punctuality. Portman suggested to the sales staff time (not early to, but the quasi-point to). He also suggested that sales staff must be talk-time control within the agreed period of time. If the scheduled 60 minutes of talk time left for ten minutes, then you can do is one of the following two: leave or put up some questions.

This is only dealing with the rich and the golden rule: what the rich can get money, only time can not be bought. So take up the issue of their time to strive to save.

Rule two: Do ??not find fault with his things. Do not tell them your solution is what he needs, or to give his business to bring the revolution; you listen to his words as good as an insult.

In view of these rich people, the value of your existence is to give their lives or cause icing on the cake, or simply have great praise, in short, you are never questioned them.

Up R that it is sure to take care of the rich emotional ego; and this is often proportional to their wealth levels.

Rule Three: the facts. Portman wrote: How can we stand out from competitors? You can use a lot of information to impress them.

This is Rule One said the same thing. They do not have time to listen to philosophy or long-winded; they want is fast, feasible facts and figures, but also an efficient way to deliver them; as who you are, they are really not interested.

Rule Four: take notes. Portman said that the performance of the notes is respected, but also what it means as long as you say one thing, you will remember for him.

This goes back to Rule One, of course, made on the law two supplement.

Rule 5: anticipate his needs. When you meet him in the end, to leave him a concise, practical, structured documents, you just sum up the message.

Add that it helps to find his personal likes and dislikes and style, if he only concerned with data, let the numbers speak, if he did like vision, then let the macro-information battle it.