沥青混凝土面层平整度:五本实用商业书籍

　　你是否已经对经营之道的陈词滥调失望透顶?今天我们要为您介绍的几本书可以切实地为您经营企业提供帮助.

　　《企业如何赢》

　　《企业如何赢》

　　作者：里克?卡什与戴维?卡尔霍恩

　　长期以来，更好、更快、更低成本地制造产品都是增长的秘诀。但最近情况却发生了变化，随着供给超过需求，企业必须找出最有利可图的客户群。本书将告诉你如何发现市场中最富裕的群体，并抓住这一细分市场——书中称之为“利润池”(profit pools)。举例来说，一家狗粮厂商专门针对跑步或骑车遛狗的人士投放广告。显然，这类爱狗人士更愿意购买高价宠物食品。

How Companies Win

　　By Rick Kash and David Calhoun

　　Until recently, making things better, faster, and cheaper was the secret to growth. But with supply outstripping demand, companies have to identify the most profitable customers. This book will tell you how to slice up your market into the richest sub-niches -- called "profit pools." For example: One dog-food maker targets ads toward people who run and bike with their pooches. Apparently, those owners are more willing to buy pricier pet food.

　　《讲述铸就成功》

　　《讲述铸就成功》

　　作者：彼得?古柏

　　Tell to Win

　　By Peter Guber

　　Yup. He's the Hollywood exec behind movies like Rain Man and Close Encounters of the Third Kind. But he's also pretty good at telling you how to capture the hearts and minds of your sales prospects -- and close the deal. Like movies, it involves telling a good story. At Border Grill in Santa Monica, bosses train waiters to tell each customer, "There is an adventure inside that taco," and then launch into the story of how the founders were inspired by a 4 a.m. visit to a tiny Yucatán seaside stand.

　　《追求卓越》

　　《追求卓越》

　　作者：马克?艾什

　　纽约州罗彻斯特市的公共运输管理部门原本亏损严重，艾什彻底改变了这种局面，本书讲述的正是他的这段经历。除了为作者与惰性作斗争的经历喝彩之外，读者还可以学到不少经验教训。艾什任内停止向一条服务于罗彻斯特理工学院(the Rochester Institute of Technology)的巴士路线提供补贴，这一举措颇具政治风险。学院为了恢复这条路线，只得与市政方面合作，艾什由此成功地在同一路线上获得了两倍于原来的收入。这本书让我重新燃起了希望。我建议大伙都买上20本，给当地的父母官每人送一本吧。这对我们大家都有好处。

　　Driving Excellence

　　By Mark Aesch

　　Aesch tells how he transformed a money-pit transportation authority in Rochester, N.Y. Beyond cheering his fight against inertia, you'll come away with a few lessons. Aesch dumped a subsidy to a bus route that served the Rochester Institute of Technology, a politically risky move. RIT, wanting the route back, worked with the city, and Aesch managed to generate twice the revenue from that same route. This book gave me hope. Help us all and buy 20 copies to hand out to your local officials.

　　《主人翁精神》

　　《主人翁精神》

　　作者：布拉德?哈姆斯

　　哈姆斯指出，许多员工把多数时间精力都用于思考个人得失——比如今年能休多长时间的假，而不是揣摩如何让公司更具竞争力和盈利能力。那么，如何缔造一家战无不胜的公司呢?让员工的利益与公司的增长紧密挂钩，如此，他们就会像老板一样为公司的未来辗转反侧，像老板一样去做决定。本书的目标，是教会读者如何用合适的激励计划及其他方式来实现这一点。

　　Ownership Thinking

　　By Brad Hams

　　Many employees spend more time thinking about personal concerns -- like how many vacation days they're getting -- than how to make their company more competitive and profitable, says Hamm. So how do you build an unbeatable company? Get your employees so invested in growth that they share your sleepless nights and make decisions just as you would. Hamm aims to teach you how to come up with incentive programs, among other things, to do just that.

　　《为出售而创造》

　　《打造企业为出售》

　　作者：约翰?瓦里洛

　　别因为你没有出售公司的计划就放弃这本书。所有企业家都应该问问自己这个正中要害的核心问题：有没有人会为收购我这家公司，而拿出一大笔钱?如果答案是否定的，那或许经营这家公司纯属浪费时间。瓦里洛提出了一个三步测试法，帮助读者作出决定。例如：有没有可能训练一位新老板，像你一样运营这家公司?如果不能，或许你的公司根本就没有未来。

　　本文作者凡尔纳?哈尼什是经理人培训公司Gazelles Inc.的首席执行官。

　　译者：小宇

　　Built to sell

　　By John Warrillow

　　Don't avoid this book because you're not planning to sell your company. It's important for all entrepreneurs to ask themselves its central, kick-in-the-gut question: Would anyone pay you a lot of money for your company? If not, maybe you're wasting your own time running it. Warrilow gives you a three-point test that will help you decide. For example: Would it be possible to train a new owner to do exactly what you do? If not, maybe your business doesn't have a future.

　　--Verne Harnish is the CEO of Gazelles Inc., an executive education firm.